Can brands stop saying that their software has a "more creative workflow"?

• January 1, 2022
• shorts  

Can brands stop saying that their software has a “more creative workflow”? What the heck is that even supposed to mean?

In my experience software doesn’t have a “workflow”, it has features, a UI, and technical requirements.

Good UI and good features means I will probably be able to figure out a workflow that works, and that means I will make more stuff.

A janky or mediocre UI combined with good features means that I guess I’ll figure it out and deal with the bugs, but I’ll also complain a lot.

If it has a bad UI and no good features, why would anyone ever choose to use it?

Technical requirements are things like “this program would be great if it wasn’t a resource hog that crashes all the time, ugh.”

If every software option has a sensible UI and a good feature set, guess what? I get to pick the one I like the most, which might be different from someone else’s pick.

And yes, I know that good UI/UX design can be kinda subjective.