The word "creativity" feels like a buzzword now
I feel like the word “creativity” has become so twisted, like it’s been simultaneously corporatized and filled with arbitrary connotations concerning “quality” and “external appeal” (however the hell those are defined now) and it’s become like one of those resume buzzwords that you use not because they actually mean anything, but because they look and sound fancier and because everyone else is using them.
I wasn’t “trying to be creative” when I was a kid, I was just messing around. And I feel like that meaning has been lost, like somehow, over the past several years, we’ve collectively decided that yeah, people should be putting themselves out there and trying stuff but like, only the glossy version of trying stuff.
I don’t know where this rant is going. Like obviously there’s a “fuck capitalism” down at the end of it somewhere, but I was watching a YouTube video about the emerging concept of technofeudalism recently,and I guess that’s been on my mind as well. It was about how we’re encouraging young people to do their own thing and turn their personalities into online businesses that giant tech conglomerates are getting a cut of, and honestly that’s terrifying, and also 100% our reality.
Working on art is really about spending hours on garbage that will never see the light of day in hope that eventually, you’ll accidentally stumble upon something that isn’t garbage. In that process you realize that you’re spending an insane amount of time on random stuff in the pursuit of… I don’t know, doing stuff? In the moment it feels pointless, but then a few years later you’re so glad you did it.
Also, garbage can be so much fun.