You shouldn't just write because you want to brand yourself

• August 24, 2025
• shorts  

There is a specific type of article, almost always posted on Medium, that is clearly intended to be included in a LinkedIn post for personal branding purposes. I hate those articles. They drive me insane.

You shouldn’t just write because you want to brand yourself, because if you do that you won’t have anything real to say. Figure out something to say first! It is not that hard.

And these articles all have the same stupid upbeat marketing energetic tone. It drives me crazy. Does anyone actually read and enjoy these things? Who are they for?